I'm Tsveta.
Profile
Currently, I’m working as a writer, visual storyteller, and content creative for various startups and NGOs in Berlin. I also love to write about culture, feminism, and the way creative people push ideas forward.
Experience
I’ve studied how humans work, play, and interact for over five years in university. Afterwards, I started connecting them with the products they will love, and I’m doing this for over seven years now. I’ve been working with big clients, such as Coca-Cola and Procter & Gamble and I’ve been developing brands from scratch. My specialities are content marketing, creative Ideation, and brand development. I'm also a huge fan of personal projects.
Skills
I have an extensive knowledge in defining brand attributes (tone of voice, value, X-factor, etc.) as well as user and audience profiles. I also love building up communications strategies from scratch, defining different storytelling approaches, and finding the right medium for every message.
Tools
To get the job done I use: Google Calendar, Adobe Creative Suite, Hootsuite, Google Analytics, Airtable, The Old Reader, my iPad, and lots of post-it notes. Plus, my brain, my empathy, and my notebook.
Contact
I live in Kreuzberg, in my head, and all over the internet, but you could also get in touch with me by email: or mobile: 152-51-989-567.